Chanel Ribbon

The challenge was to design eco-friendly packaging for a new lineup of natural and organic Chanel cosmetic products.

I tackled the brief by utilising recycled paper, which wouldn’t normally be used on a high-end brand. By pushing structural design to the limit, the packaging was formed into the shape of picture frames, to capture the heart of the product: sustainably sourced ingredients, paper and a recycling scheme to return bottles back for reuse.